Nascar Busch
CLICK HERE for more information on MOUNTAIN BIKE RIDING!
CLICK HERE for more information on HORSES!
CLICK HERE for more information on RACING COMPETITIONS!
What Would Nascar Fans Do for a Klondike® Bar?
Ultimate Chargers/Unilever
FOR IMMEDIATE RELEASE
June 18, 2007
PRESS RELEASE
Contact: Alison Kramer, 919-459-8157, akramer@919marketing.com
What Would NASCAR Fans do for a Klondike® Bar?
Klondike is teaming up with eight Unilever sponsoring brands behind the Ultimate
Chargers and getting NASCAR fans charged about the classic American ice cream brand.
Englewood Cliffs, N.J- After being named by Unilever, USA as one of the nine official sponsors of the 2007 Ultimate Chargers NASCAR Busch Series program, Klondike has wasted no time in gaining the attention of NASCAR fans. The popular ice cream brand is quickly capitalizing on Unilever’s successful partnership through a national sweepstakes and ad campaign featuring primary driver Kasey Kahne.
“This is a great opportunity for Klondike to participate in a phenomenal NASCAR program that centers on our brand’s target audience,” said Julio Del Cioppo, director of marketing at Unilever Ice Cream. “And we are proud to be the first ice cream brand to sponsor a program of this kind.”
Klondike is the first official ice cream sponsor of NASCAR and this year it’s offering a national sweepstakes that will award one grand prize winner and guests a trip to attend the Daytona 500 in 2008.
Though Klondike is viewed as a well-known brand today, the company’s beginnings nearly a century ago are unlike what many would imagine. The popular ice cream treat can be traced back to Switzerland and the Isaly family who was known for their superior dairy products.
Klondike bars were created in the early 1900s by the Isaly family who owned and operated a dairy company out of Mansfield, Ohio and Pittsburgh, Pennsylvania. Some suggest that Klondike got its name from the Klondike River located in Canada’s Yukon Territory and site of the 1890s Gold Rush.
A 1922 article claims that Klondike bars gained popularity when one of the Isaly sons gave Ohio Vindicator newspaper staff several to try. By the 1940s, the family was running seven dairy plants and producing bars for nearly 300 Isaly Dairy Stores. They probably never imagined their well-liked Klondike bar would grow to be a major sponsor in the NASCAR Busch Series, the second most popular form of motor sports in the U.S.
Until the late 1970s, the bars were only sold in Pennsylvania and Ohio, but by the early
1980s, a national campaign was launched and Klondike could be found in nearly every supermarket nationwide. The popular slogan “What would you do for a Klondike bar?” was seen and heard everywhere. In 1993, Unilever gained ownership of the Isaly Klondike Company and joined the brand with Good Humor-Breyers Ice Cream Company.
Continued success for the Klondike bar is definite and many will be taking notice of its famous polar bear logo at the tracks this NASCAR season. “Our Ultimate Chargers drivers are strong and we want our sponsoring brands to uphold the strength of the team,” said Ray Evernham, Team Owner and CEO of Evernham Motorsports. “Klondike is a perfect addition to the list of other sponsoring brands and the additional backing helps our drivers get pumped on and off the track.”
So what would NASCAR fans do for a Klondike Bar? They would cheer Kasey Kahne behind the No.9 Ultimate Chargers Dodge and all scream for Klondike ice cream bars.
* * *
To enter to win a trip to the 2008 Daytona 500 and to learn more about Klondike visit:
http://www.icecreamusa.com/klondike
Visit www.ultimatechargers.com to access behind-the-scene photos, special offers and great tailgating recipes.
About Unilever
Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry’s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 15,000 people in 66 office and manufacturing sites in 24 states and Puerto Rico– generating more than $9 billion in sales in 2005. For more information visit www.unileverusa.com
Unilever North American Ice Cream, headquartered in Green Bay, Wis., is the largest manufacturer and marketer of branded packaged ice cream and frozen novelties in the United States.
About the Author
Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry’s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 15,000 people in 66 office and manufacturing sites in 24 states and Puerto Rico– generating more than $9 billion in sales in 2005. For more information visit www.unileverusa.com
Unilever North American Ice Cream, headquartered in Green Bay, Wis., is the largest manufacturer and marketer of branded packaged ice cream and frozen novelties in the United States.
NASCAR Superstar Kyle Busch Gets Kofi Kingston’s Name Wrong!
|
|
Kurt Busch SIGNED DIECASTS COLLECTION 2001-2006 1:24 $7,000.00 |
|
|
NASCAR KYLE BUSCH KELLOGG SIGNED DRIVER RACE USED WORN SUIT $2,500.00 |
|
|
14K YELLOW GOLD DRIVER #18 KYLE BUSCH NASCAR RING – OFFICIALLY LICENSED $1,623.99 |
|
|
14K WHITE GOLD DRIVER #18 KYLE BUSCH NASCAR RING – OFFICIALLY LICENSED $1,623.99 |
|
|
NASCAR KYLE BUSCH KELLOGG SIGNED DRIVER RACE USED WORN SUIT $1,500.00 |
|
|
14K WHITE GOLD DRIVER #18 KYLE BUSCH NASCAR PENDANT – 1 1/2″ $1,294.99 |
|
|
14K YELLOW GOLD DRIVER #18 KYLE BUSCH NASCAR PENDANT – 1 1/2″ $1,294.99 |
|
|
KYLE BUSCH NASCAR AUTHENTIC SIGNED RACE WORN/USED SHOES PSA/DNA #S33055/S33056 $1,199.99 |
|
|
10K YELLOW GOLD DRIVER #18 KYLE BUSCH NASCAR RING – OFFICIALLY LICENSED $1,072.99 |
|
|
10K WHITE GOLD DRIVER #18 KYLE BUSCH NASCAR RING – OFFICIALLY LICENSED $1,072.99 |
|
|
XZIPIT Home Theater Recliner with NASCAR Kyle Busch 18 Panel $1,058.99 |
|
|
Nascar tire autos / Dale Jr , gordon , stewart , johnson , martin , busch $1,000.00 |
|
|
Race used Autographed Kurt Busch Nascar Firesuit $900.00 |
|
|
10K YELLOW GOLD DRIVER #18 KYLE BUSCH NASCAR PENDANT – 1 1/2″ $880.99 |
|
|
10K WHITE GOLD DRIVER #18 KYLE BUSCH NASCAR PENDANT – 1 1/2″ $880.99 |
|
|
Kurt Busch EXIDE SUPER TRUCK Autographed 1/24 Signed 99 $749.99 |
|
|
Kurt Busch C2 RED CHROME 97 Autographed 1/24 Signed 911 $749.99 |
|
|
Nascar Busch 390 Cfm Baker Dirt Late Model UMP Imca Holley H.P. Series Braswell $699.00 |
|
|
Kurt Busch 911 Flag Rookie 1/24 Original 9/11 OWNERS !! $699.99 |
|
|
RARE Kyle Busch ELECTRIC DIRT Autographed 1/24 DOOR NUMBER 51 Signed M&M’s $699.99 |
|
|
KYLE BUSCH NASCAR AUTHENTIC SIGNED RACE WORN/USED GLOVES PSA/DNA #S33053/S33054 $549.99 |
|
|
PLAYSEAT NASCAR #18 KYLE BUSCH BRAND NEW RACE SEAT $549.00 |
|
|
Kyle Busch 2005 Action ROOKIE AUTOGRAPH diecast NASCAR s/n 87 DOOR #! RCCA ELITE $539.99 |
|
|
Kyle Busch autographed auto signed Bristol sweep set 3 cars, Nascar Sprint sale $500.00 |
|
|
1 of 144! Kurt Busch Miller LITE COT CHROME 1/24 Signed $499.99 |
|
|
Kurt Busch 2007 Miller Lite Autographed 1/24 Signed COT $499.99 |
|
|
Aric Almirola #18 Slim Jim Joe Gibbs Racing Nascar Busch Driver Firesuit $500.00 |
|
|
XZIPIT Video Game Rocker with NASCAR Logo Panel Carl Edwards 99 XZ5141389000 $474.99 |
|
|
“XZIPIT” Video Game Rocker with NASCAR Kyle Busch 18 Panel XZ5141389065 $474.99 |
|
|
Kurt Busch 100 Years of Ford Racing GOLD Rookie 1/24 97 $449.99 |
|
|
Kurt Busch COPPER GOLD Miller Lite Autographed 1/24 HOT $449.99 |
|
|
Nascar Busch Series GN Division Officials Firesuit $450.00 |
|
|
Kyle Busch 2005 Action ROOKIE AUTOGRAPHED die cast NASCAR serial #18! RCCA ELITE $449.99 |
|
|
XZIPIT Home Office Chair with NASCAR Kyle Busch 18 Panel XZ5141289065 $440.99 |
|
|
2010 Kyle Busch M&Ms 1/24 PLATINUM Elite #13 of 18 $399.99 |
|
|
Kurt Busch First Win Million $ Autographed Signed 1/24 $399.99 |
|
|
RARE Kurt Busch Rookie GOLD Sharpie 2001 Owners 1/24 97 $399.99 |
|
|
TONY STEWART, KYLE BUSCH, MARK MARTIN, SIGNED GRAY HELMET PLUS 10 NASCAR DRIVERS $400.00 |
|
|
Kurt Busch Penske Truck Rental Autographed 1/24 Signed $379.99 |
|
|
Kurt Busch ROOKIE Penske Truck Rental Autographed 1/24 $349.99 |
|
|
Signed NASCAR Die Cast Stewart Edwards Busch Kenseth Jarrett Martin Waltrip more $349.99 |
|
|
Earnhardt Jr #31 Gargoyles 1997 Monte Carlo Busch Elite $329.95 |
|
|
Kenny Wallace Autographed Team Rensi 2001 Nascar Busch Driver Firesuit $325.00 |
|
|
Kurt Busch Crown Royal NICKEL Autographed 1/24 Signed ! $299.99 |
|
|
LogoArt NASCAR 14k Yellow Gold Large Kyle Busch #18 Charm DN1803 $305.10 |
|
|
2008 Kyle Busch Snickers Atlanta Win R/V 1/24 WHITE GOLD Elite #44 of 50!!! $279.99 |
|
|
Kurt Busch Welcome Nextel Cup Autographed 1/24 Signed ! $274.99 |
|
|
Kurt Busch Chase for the Cup Autographed 1/24 Signed 97 $274.99 |
|
|
KYLE BUSCH SIGNED 1:24 2010 PEDIGREE CAMRY 1/548 RARE SIGNED IN BOX $275.00 |
|
|
2006 RACE WORN Busch NASCAR David Green PITCREW Racing Suit N1 $259.99 |
|
|
The Winning Team Pit shirt Autographed by Kurt Busch #22 AAA Nascar!! $275.00 |
|
|
2009 ACTION KYLE BUSCH #18 M&M’s Las Vegas Win 1:24 $274.99 |
|
|
14K WHITE GOLD DRIVER KYLE BUSCH #18 NASCAR PENDANT – 5/8″ $268.99 |
|
|
14K YELLOW GOLD DRIVER KYLE BUSCH #18 NASCAR PENDANT – 5/8″ $268.99 |
|
|
KYLE BUSCH 18 M&M’s TOYOTA CAMRY AUTOGRAPHED STEERING WHEEL SHEETMETAL NASCAR $249.99 |
|
|
NASCAR KYLE BUSCH 2008 RCCA M&M’S SUMMER OF FUN WHITE GOLD ELITE #17 OF 50 $249.95 |
|
|
Kurt Busch Rookie STEEL 100 Years of Ford Racing 1/24 ! $249.99 |
|
|
RARE Kurt Busch Rookie STEEL Sharpie 2001 Owners 1/24 $249.99 |
|
|
2010 Kurt Busch Lite All Star Win Elite signed! #92/200 $250.00 |
|
|
KYLE BUSCH #18 2011 HALLOWEEN M&MS AUTOGRAPHED ELITE 1/24 VERY RARE MINT $249.95 |
|
|
BUDWEISER BEER STEIN #8 DALE EARNHARDT JR COLLECTOR @ 7314 #8 DALE EARNHARDT JR BEAUTIFUL STEIN DONE IN 2001 AND NUMBERED #7314… |
|
|
Tervis Tumbler Kyle Busch 16Oz Tumbler With Lid 16 Ounces $19.99 This 16-oz wrap tumbler from Tervis Tumbler® is sure to carry your hot or cold drink in style! A vibrant, embroidered NASCAR® driver graphic is positioned between the inner and outer walls…. |
|
|
Tervis Tumbler Kyle Busch 24Oz Tumbler With Lid 24 Ounces $23.99 This 24-oz insulated tumbler from Tervis Tumbler® is sure to carry your hot or cold drink in style! A vibrant, embroidered NASCAR® driver graphic is positioned between the inner and outer walls…. |
|
|
Busch the Official Beer of NASCAR Presents a Magazine on Video Thirty Minutes of Action Packed Highlights from NASCAR’s Officially Licensed Video Magazine…. |
|
|
WALL STICKER MURAL VINYL NASCAR 18 Kyle Busch 002 $25.00 Wall Art Decoration Vinyl Decal Sticker Install Area : The decals can be applied on all smooth surfaces, such as Walls, Doors, Windows, Closets, Plastic, Metal, Tiles etc. – Without much effort and cost you can decorate and style your home. – Applying decals on a bumpy surface will be a bit more difficult. – The colors could be slightly different depending on your monitor setting. – PLEASE email Y… |
|
|
Kasey Kahne Removable Car Truck Window Wall Decal Set (4) … |
|
|
NASCAR Kyle Busch Hard Hat $30.18 Officially licensed hard hat with your favorite logo. These hard hats meet the requirements of OSHA as per ANSIZ89.1-1986 class A and B, and ANSIZ89.1-1997 Class G and E standards. Features adjustable headband for sizes 6 1/2″ – 8″. Provides tough, lightweight protection with a patented shock absorbing suspension. Packaged for easy display. Made in USA…. |
|
|
NASCAR: Greatest Dominators & Greatest Finishes $2.28 From the penultimate rivalry between Richard Petty and David Pearson at the 1976 Daytona 500(r) to the excitement of Kevin Harvick’s .006 second victory over Jeff Gordon at the 2001 Cracker Barrel(r) 500, the greatest moments at the finish line are all captured in this astonishing Greatest Finishes & Greatest Dominators DVD. Drivers who have dominated the competition, such as Dale Earnhardt and … |
Be the first to comment.